“Never forget what you are, for surely the world will not. Make it your strength. Then it can never be your weakness. Armour yourself in it, and it will never be used to hurt you.” ― George R.R. Martin, A Game of Thrones
Remind me again why Casterly Rock is a target when all of the Lannisters live in King's Landing?
Your lordship lost a son at the Red Wedding. I lost four upon the Blackwater. And why? Because the Lannisters stole the throne. Go to King’s Landing and look on Tommen with your own eyes, if you doubt me. A blind man could see it. What does Stannis offer you? Vengeance. Vengeance for my sons and yours, for your husbands and your fathers and your brothers. Vengeance for your murdered lord, your murdered king, your butchered princes. Vengeance!
Your lordship lost a son at the Red Wedding. I lost four upon the Blackwater. And why? Because the Lannisters stole the throne. Go to King’s Landing and look on Tommen with your own eyes, if you doubt me. A blind man could see it. What does Stannis offer you? Vengeance. Vengeance for my sons and yours, for your husbands and your fathers and your brothers. Vengeance for your murdered lord, your murdered king, your butchered princes. Vengeance!